Yahoo’s Jerry Yang Finally Steps Down
Finally Jerry Yang steps down. What does this mean for us Search people? I am hopping that whoever steps up to the plate will be able to use Yahoo to fight out the monopolistic practices by Google and give us more options. No MORE Google PPC Blackbox!
Here is a list of top 5 things I would want Yahoo to do to compete with the Google and give search marketers more to work with.
5. Create a desktop PPC editor. Yahoo’s PPC interface sucks making it damn near impossible to make bulk edits with ease. Sure you can send your excel to support, but it is still inneficient and a pain in the ass.
4. Expand their contextual advertising. Yahoo needs to do three things to achieve results. First pay out the publishers more, or at least make it transparent what their cut is unlike Google’s black box. Two create better technology to increase relevence and click throughs. Three give more options to advertisers in order to embed ads in their site.
3. Improve their search results. I am not saying Yahoos search results are awful, but they are not great. They can stand to improve the speed and accuracy to bring back people who left for Google.
2. Integrate better with other Yahoo Services. Yahoo tried many different verticals but was never able to put it all together. Maybe it is time now.
1. INTERNATIONAL - If Yahoo can establish themselves in more countries this will be a huge opportunity both for them and marketers looking to expand their reach.
Anything I missed?
4 comments
I’m very glad Yahoo and Microsoft never merged. I’ve heard from different news sites that a lot of the board members just put the offer out there to get investors off their backs, but had no intention to sell.
Yahoo needs to compete; we need more competition in our search engines. I have hopes for cuil, although they banged their chests a little too early in my opinion. If MSN, Yahoo and Google stay independent, it will mean more competition for the consumer and a more diverse inter-web for everyone.
Honestly, I think the future is going to be sites like Digg, Mixx, etc, because they expose a larger part of the Internet, far past the first page of results on Google.
I hate google! Love live Yahoo and Live!
I am not a big google fan. At least, not anymore. I started a small business web site, and all I wanted to do was submit my URL and see results. I did see my stuff on the products page one weekend. This was the weekend I launched my site. I wasn’t quite done with it, but I wanted to get a jump start on having it spidered. Anyway, on the following Monday I did another search on google, just ’cause. My stuff wasn’t there anymore. Why? What happened? I used a free site company that provides you a free site and submits to google products for you - and for all I knew it worked, because that weekend I was seeing results. A couple of days later, POOF, gone.
I don’t have the money to spend on “internet marketing” blah blah. I have some things around my house that I want to sell. I have inventory from a once owned storefront that I am looking to sell. Why does it have to be so damn hard now just to get your face on the web? Sure, I am doing classified ads and such, but guess what? Even THOSE aren’t on google anymore. What’s the point of doing this if no one is going to find me?
I am just fed up with “conglomerates”. I hate monopolies. It makes me feel like the internet will soon have to face deregulation.
I avoided eBay because I always felt that they were too greedy. I’ve read countless articles about their practices which only validated my feelings towards them. Google now makes this list.
I went so far as to even change my internet browser home page - but even that search engine is partner-powered by google.
Ugh.
I’ve decided that if I am not good enough for google, they are no longer good enough for me. I will find alternative ways to get my little site out there and hopefully generate some profit. I just hope that one day, someone, somewhere, will provide a humbling lesson to google. After all, there are more “little people” than there are big, corporate giants.
Yahoo needs make thier homepage less clutterd like google’s. Maybe yahoo could launch another site “Yahoo Search” without the cluster of the current yahoo.com to begin with.
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