Recently my AdSense earnings have been dropping significantly (yes I hate Google, but I gotta pay the bills). For a while I was wondering what the hell was going on. Well my theories are correct and advertisers are pulling their ad money out of AdSense due to the recession. he clicks remained high but the payout dropped significantly indicating there are less people bidding on many of the terms I am going after. You can check out a good summary about it at Google AdSense Down.

I decided to try my hand on using AdWords PPC and affiliate marketing to make up for the loss of revenue. I realized that now is the perfect time to use PPC to make money from affiliates. My findings below:

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Finally this blog ranks for the term I was going after “google sucks” and has been bringing in a steady stream of traffic. The problem is when I started this blog I did not have a clear view of where I was planning to go with it. In fact it started as a place for me to vent about some of the hypocritical Google activity I saw around me.

I have been reading about how to create a blog that ads value to the readers. Don’t get me wrong I think there is value in raising awareness and most importantly questions regarding the Google. However, I want to take this blog one step further and offer something back to the readers.

Help me sculpt this blog into a community resource. Read some of my thoughts below and please leave a comment with your feedback or suggestions.

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I like to keep up with what SEO companies are springing up. It seems anyone with a little bit of SEO knowledge can start his own company and gain clients. I was a little excited when I found a company called Weblistic. They claim to be experts in local search. I decided to check out their demo video to get an idea of what they can do. All I have to say is their video is hilarious.

They made SEM seem too confusing for anyone to handle. Goe targetting, ad Copy, 100s of keywords, oh my :0 ! My favorite part is when they show the amount of search engines out there. If you look carefully Google appears twice, and why is Verizon Wireless there… do they have a search engine I do not know about. Then they show a pie chart saying google’s search share is about 1/3. Last time I checked Google had more than 50% market share.

If you are a small business do not let these people scare you away from trying to start your own marketing campaign. Am I going to sit here and tell you its easy, no. Buy I will say the beauty of online advertising is that anyone can do it, and the learning curve is not that high. Sure if you want to get into super advanced techniques like multivariate testing then maybe you should hire a pro. I am sure that if you are getting to that point then you have a multi-million dollar business and you wont need to hire these guys.

Buyer beware!