Google Moving to Demographics to Overtake Nielson ComScore

Google recently anounced on their blog that they will be giving away more data for ad buyers including, search queries, navigation data, and demographics. You can read about it more on this New York Times Magazine.  My opinion on the whole thing is that it is just another attempt for Google to take over another vertical.

Beware the Google Web is growing. Google really is trying to build its own internet.