Category — entrepreneur

I like to keep up with what SEO companies are springing up. It seems anyone with a little bit of SEO knowledge can start his own company and gain clients. I was a little excited when I found a company called Weblistic. They claim to be experts in local search. I decided to check out their demo video to get an idea of what they can do. All I have to say is their video is hilarious.

They made SEM seem too confusing for anyone to handle. Goe targetting, ad Copy, 100s of keywords, oh my :0 ! My favorite part is when they show the amount of search engines out there. If you look carefully Google appears twice, and why is Verizon Wireless there… do they have a search engine I do not know about. Then they show a pie chart saying google’s search share is about 1/3. Last time I checked Google had more than 50% market share.

If you are a small business do not let these people scare you away from trying to start your own marketing campaign. Am I going to sit here and tell you its easy, no. Buy I will say the beauty of online advertising is that anyone can do it, and the learning curve is not that high. Sure if you want to get into super advanced techniques like multivariate testing then maybe you should hire a pro. I am sure that if you are getting to that point then you have a multi-million dollar business and you wont need to hire these guys.

Buyer beware!

I recently received an email from and SEO who tried to sell me his services. Within 20 seconds I could tell that he scraped for my email and sent me an automated email. The website he found my email on was one of the very first websites I build. This is back when I did not understand that ranking for keywords no one searches for like “stop car pollution” is worthless. I thought I can use SEO to help the planet, boy was I wrong. You have to give people what they want and rank for things like “remove drm” and “ameriprise complaints” to make any profit. Because I had put so much time and energy into my little www.Carfartz.com site I decided to keep it around and use it to conduct SEO experiments. Never in a million years did I think someone would try to sell me services for such a POS site.

Read on to see his email and why it sucks.

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Here I go again, I drink a little and then get an urge to blog. According to a guest post on CopyBlogger this is a bad idea. Well, if I recall one exercisers in high school was to write what ever comes to your mind without much planning. So get ready for some written diarhea. I will not delete or spell check once. Enjoy :)

(NOTE : I actually got a great idea as I started to vomit onto my laptop in that Google is just like the Automotive Industry)

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I got an invite toe Techform a little event where a few of the up and coming web 2.0 sites showcased their goods. Drinks were cheap, Tron was playing in the background, and some kind of rock fireplace made me feel comfortable to start grilling the representatives. I come from a marketing and SEO background and I realized that all these new companies are springing up all have the same problem. They all think the advertising business model is the only way to make money online. How did Google manage to brain wash people into thinking that everything has to be free, but by adding ads on the side of your page you will make millions?

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